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The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.
It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.
The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.
The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.
(via skullcandy)
(via j4messeekings)
Fucking beautiful, I swear. <3
tears<3 this is beautiful. it deserves more notes.
This video is amazing! It actually touched me <3! DONT JUST LIKE IT! REBLOG IT <3
so many tears.
I Just Can’t… This is beautiful,. I’m crying
aww
The Reason Grandpa Never Sent You Any Letters
Old people and their poop. What will they do next?
(via tonispinoza)
Smile-Inducing Ad Spot of the Day: Japan Rail informed local residents that it will be filming an ad spot to introduce the new line connecting Kyushu to the bullet train system.
Everybody showed up.
[reddit.]
You will smile.
(via ohwellwhatev3rr)
